Tag: Branding

Guul Group to Handle Pontus Marine Fisheries Investment Portfolio

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By: Abdirahman YonisAhmed Abdulqadir Ahmed Abdulqadir

Somalilandsun – Due to The Development of the country, Pontus Marine Limited which is Somaliland’s First global Fishing Company with its aim of focusing on supplying quality fishery to domestic and overseas market Welcomes Local Investment Participation to Somaliland.

Speaking to Somalilandsun Mr. Ahmed Abdulqadir Ahmed Public and Communication Manager to Pontus Marine said that Their Company is launching a Development Program to the Country towards Fishing Opportunities read more

How to establish yourself as an expert in your field

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GuulGroup Logo
Guul Group Logo

It’s true, things are changing out there, and if you’re a business, you need to change with the times. These days, if you want to have any kind of market share you have to have what is commonly known as ‘authority’. People will only trust your marketing efforts and your company as an entity when you appear to have authority. Why? Well, there are hundreds of companies that do what you do. To step out from that particular group you need to show that you have something of worth. And knowing more than the other company does about your field immediately marks you out as a company worth listening to. Here are some quick tips and pointers to help you do this. read more

Made in Africa: building strong brands on the continent

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During a session at last week’s World Economic Forum on Africa, held in Cape Town, experts discussed how Africa can tap into local innovation to launch globally recognised brands. Here are the highlights from the session.

Brand Africa has undergone a remarkable transformation in recent years, said Xavier-Luc Duval, vice-prime minister and minister of finance and economic development of Mauritius. The transformation, he added, has not been as superficial as the word “brand” might imply.

“Over the years, Mauritius has been consistent in achieving political stability, consistent in the rule of law, consistent in educating our people, consistent in easing the cost of doing business,” he said, highlighting that a country’s brand is what it does and not what says it is. read more