It’s true, things are changing out there, and if you’re a business, you need to change with the times. These days, if you want to have any kind of market share you have to have what is commonly known as ‘authority’. People will only trust your marketing efforts and your company as an entity when you appear to have authority. Why? Well, there are hundreds of companies that do what you do. To step out from that particular group you need to show that you have something of worth. And knowing more than the other company does about your field immediately marks you out as a company worth listening to. Here are some quick tips and pointers to help you do this.