‘Guul’ meaning ‘success’ in the Somali language has been incorporated with the English word ‘Group’ to portray and highlighting the amalgamation, collaboration and affiliation of successful Somali and foreign investors. Poetry is one of the key pillars of the Somali culture; we exercise this through alliteration and our favourite letter – G; drawing on the company’s creative direction. Our logo illustrates the wealth of opportunities in the region, the company’s drive for global success and long-term sustainability.
