Mission, Vision & Values

Guul Group’s vision is to spread its wings far beyond the Horn of Africa with significant international operations in many industries by 2020. The brand is focused; a clear vision of the future, guiding the organisation’s path to growth. We envisage reaching that vision, not only by connecting and building trust with our customers, consumers and clients but by entrepreneurial qualities such as pioneering, creativity, innovation, knowledge and inspiration. Guul Group’s growth plans encompasses diversification through adding new lines to existing business , adopting horizontal and vertical growth strategies and moving to new regional markets. The Group’s vision for an environmentally friendly and sustainable growth is guided by strong values of trust, credibility, quality, integrity and transparency. The company will conduct all business transactions according to these values. It has established a formal code of conduct, policies and procedures that lead all business processes.