Market entry

Guul Group has been able to successfully identify gaps in the market, local partners, the key decision-makers and the full range of challenges and opportunities for new market entrants across a wide range of sectors. Guul can provide Market Entry Services from comprehensive market analysis and political risk assessment to on-the-ground business service delivery. It’s clear to any new market entrant that an understanding of the market, its size and its risks must be paired with an understanding of local cultural practices, selecting reliable partners and understanding both wider and microclimates in business.

  • Analysing market size and potential market range;
  • Mapping existing direct and indirect competitors and their respective market share;
  • Identifying any significant capability/delivery gaps;
  • Mapping existing regulation and legislation;

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